Recent research shows that over 65% of marketers around the world rated email as best small business marketing method. Business to business email marketing, when done correctly, attracts new customers, keeps existing ones, upsells, cross-sells and cuts costs.
Here are 6 key elements you should be aware of before running your next business to business email campaign:
Who Is Your Customer.
The more you know about your customer, the better. What are their problems? What are their current solutions? How can you help them? What do you know about their business? All of these questions need to be answered before you send a business to business email campaign.
Don't Waste Time.
When you meet with a prospective customer in their office, there may be some initial small talk,
but you don't keep talking about nothing in particular, wasting your customer's time. There is nothing wrong in starting your email with a friendly tone, but you also have to get the point of your message quickly.
Make Your Benefits Clear.
Your business to business email marketing message will be landing in a busy inbox so you have to quickly and clearly show how your product or service can help the recipient. People don't buy a product or service because of the features - they buy because of the benefits it will provide to them.
Have A Call To Action.
One of the biggest mistakes people make when it comes to business to business email marketing is not actually telling the reader what they should do next. Click on a link, request a sample, arrange an appointment, buy the product etc ? You don't have the benefit of making your presentation in a face-to-face setting, so you need to be clear and direct in what you want the reader of your message to do.
Don't Trick People To Open Your Email.
In business to business email marketing there can be a fine line between being clever and being deceitful and you must take care not to cross it. A compelling and interesting subject line is important because that is what will prompt people to open the email. But do not trick people into opening your message by promising something that you cannot deliver. If you do that, you email will be deleted before you ever get a chance to present your offer.
Use Email Business Marketing Services.
Reliable email marketing software is vital for effective business to business email marketing as you can use this data to refine your sales message and improve your results over time. It will enable you to keep track and measure everything you send.It will provide you information on when you sent out each message, what the subject line was who you send it to, the body of the email, open rates, click-through rates, how many previous messages you have sent, and so on.
In today's fast moving business world, mastering the art and science of business to business email marketing is one of the most important keys to success. It's relatively inexpensive, especially when compared to traditional forms of advertising , and it can give you an excellent return on your investment.