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Recent research shows that over 65% of marketers around the world rated email as best small business marketing method. Business to business email marketing, when done correctly, attracts new customers, keeps existing ones, upsells, cross-sells and cuts costs.

Here are 6 key elements you should be aware of before running your next business to business email campaign:

Who Is Your Customer.

The more you know about your customer, the better. What are their problems? What are their current solutions? How can you help them? What do you know about their business? All of these questions need to be answered before you send a business to business email campaign.

Don't Waste Time.

When you meet with a prospective customer in their office, there may be some initial small talk,

but you don't keep talking about nothing in particular, wasting your customer's time. There is nothing wrong in starting your email with a friendly tone, but you also have to get the point of your message quickly.

Make Your Benefits Clear.

Your business to business email marketing message will be landing in a busy inbox so you have to quickly and clearly show how your product or service can help the recipient. People don't buy a product or service because of the features - they buy because of the benefits it will provide to them.

Have A Call To Action.

One of the biggest mistakes people make when it comes to business to business email marketing is not actually telling the reader what they should do next. Click on a link, request a sample, arrange an appointment, buy the product etc ? You don't have the benefit of making your presentation in a face-to-face setting, so you need to be clear and direct in what you want the reader of your message to do.

Don't Trick People To Open Your Email.

In business to business email marketing there can be a fine line between being clever and being deceitful and you must take care not to cross it. A compelling and interesting subject line is important because that is what will prompt people to open the email. But do not trick people into opening your message by promising something that you cannot deliver. If you do that, you email will be deleted before you ever get a chance to present your offer.

Use Email Business Marketing Services.

Reliable email marketing software is vital for effective business to business email marketing as you can use this data to refine your sales message and improve your results over time. It will enable you to keep track and measure everything you send.It will provide you information on when you sent out each message, what the subject line was who you send it to, the body of the email, open rates, click-through rates, how many previous messages you have sent, and so on.

In today's fast moving business world, mastering the art and science of business to business email marketing is one of the most important keys to success. It's relatively inexpensive, especially when compared to traditional forms of advertising , and it can give you an excellent return on your investment.

Tips For Shopping Online

1. When you are searching for a spot to buy a product and not one of the results are most often from familiar retailers, you need to be hesitant about entering your details. Look for security signs from Verisign or Cybertrust, which means you know the retailer is not in the market to take your hard earned money.

2. If you are looking at purchasing coming from a seller the very first time, take a moment to carefully examine their past customer reviews. For the most part this will give you an approximate idea of what sort of goods and services you ought to expect yourself. Anyone who has been rated lowly time and time again ought to be given a broad swerve.

3. If a website is not secure, do not make a purchase. Simply check out at the website address when you are shopping. If you notice an "https" rather than an "http," you can feel confident enough to insert your charge card information. However, if there is no "s" in the address, start working on a different site to be on the safe side.

4. Online shopping is a wonderful way to save money since you can shop around so easily. If you're looking to save as much money as possible, remember to check out any deals that the online store may offer. Most stores offer some from of sale or deal frequently, which means you should be able to find a great deal that will assist you save a lot more money.

5. When you shop online, make sure the site you happen to be on begins with "https". The "S" means that the site is secure, which entails that you can safely enter your personal information without having to concern yourself with identity theft. If a site does not have the "S" in it, you may want to avoid using it.

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