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When you''re doing your article marketing, you might be tempted to assume that the key to a successful one is the content itself, but that''s not actually true.\r\n\r\nYes, it needs to be helpful and well written, but before someone has your full content sitting in front of them they will be looking at a list of article headlines (or titles).\r\n\r\nIn order for a reader to see it entirely, they will most often have to select your article from a sea of titles on similar topics. If one catches their attention, then they will click to read and read your article.\r\n\r\nSo, guess what the pivotal key to a successful article is? You guessed it--it''s the title!\r\n\r\nWhat makes a good article headline?\r\n\r\n=> It reveals the gist of what your content is about.\r\n\r\n=> It makes the reader want to read what you''ve written.\r\n\r\nSome basic tips:\r\n\r\n1- Your title should clearly state what your article is about.\r\n\r\n2- It should be written with the intention of capturing a reader''s attention.\r\n\r\n3 - It should consist of more than just your keywords.\r\n\r\n4 - Try to avoid sarcasm and puns--search engines (and humans!) understand straightforward language more easily.\r\n\r\n5 - Be sure that your headline does not promise something that you don''t then deliver. For example, let''s say your article is detailing 10 things to look for when hiring a personal trainer:\r\n\r\nA bad title: "New Jersey Personal Trainer: 10 Things To Look For"\r\n\r\nWhy is this so bad?\r\n\r\nThe article is about finding a personal trainer but is not specific to New Jersey. So, it would not be appropriate to include the location of New Jersey in the title. The only time when it would be appropriate to include a location in a title would be if the article was specifically pertaining to that location.\r\n\r\nA good example: "10 Things to Look for When Hiring a Personal Trainer"\r\n\r\nWhy is this one better?\r\n\r\nIt tells exactly what the article is about. Anyone who is looking to hire a personal trainer would be interested in that article title.\r\n\r\nHere are 3 different types of titles to experiment with:\r\n\r\n1 - The "How-To" Title--these types of titles (and articles) are very popular on the internet. They are not flashy, but they clearly state what the article is about and the benefit of the article. For example:\r\n\r\n"How to Hold a Baby"\r\n\r\n"How To Paint Kitchen Cabinets"\r\n\r\n2 - The "list" title--a title that references a numbered list. For example:\r\n\r\n"Top 10 Chicken Recipes"\r\n\r\n"7 Reasons You Should Learn Ballroom Dancing"\r\n\r\n3 - A title with your keywords. Be careful on this--your keywords should not comprise the entire article headline, but rather just be a part of it. And you should only use your keywords in your title when appropriate.\r\n\r\nRemember, the title must reflect what the article is about, so if your article is not about your keywords, it would not be appropriate to include them in your title. If you are including your keywords, try putting them at the beginning of the title. That will help readers who are scanning lists quickly pick up on the topic of your article, and it will also help search engines.\r\n\r\nConclusion:\r\n\r\nHere''s some homework for you...\r\n\r\n=> Try using these different types of titles and see how they work for you.\r\n\r\n=> Imagine how it will appear to a reader looking at a long list of article headlines on the same topic.\r\n\r\n=> Aim for these two things with your next article title: simple and to the point , and also attractive to your target reader.

Tips For Shopping Online

1. Never give out your Social Security number for an online merchant. This number is not required for placing orders online. Giving an online store your Social Security number can help them use your personal and private information to steal your identity. To prevent that, if you continue an online store site and see that as being a requirement, usually do not buy anything from them and shop somewhere else.

2. Before shopping from a store that is unfamiliar with you, learn what the store's reputation is much like. You can usually do a web-based search and find out what others think of the business. It is best to do this so you do not find out the hard way and lose your hard earned money.

3. When shopping online, always try to keep in mind the price of shipping. Many sites offer free shipping on purchases over a certain amount. In the event that you do have to pay shipping, make sure that it is going to match your budget after you've added everything in your cart. Possessing a full cart only to find out you can not afford the shipping is never an enjoyable experience.

4. If you feel that you will be making a lot of online purchases in the future, consider trying to get a separate credit card to use simply for these transactions. It is easier to track all transactions when they are the only items listed about this card's transaction records. Additionally, you don't need to worry about your own funds being compromised, even temporarily, if you are a victim of fraud.

5. If you want to save money on the products you get online and want to make online shopping more fun, consider auction sites. You will get some great deals should you place your bids at the right moment and have some fun while browsing through auctions. Learn more about bidding strategies just before getting started.

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